This article is for artists setting up their online web presence. There are tons of ways to do this. It can be overwhelming, and there is lots on conflicting information online. I’m a web designer at Studio Issa. If you have budget this can be a great way to go. We create gorgeous websites and we love working with creatives.
But this post should cover the basics and with a little googling you should be able to get started yourself.
What’s more important than a website?
An email list.
If someone visits your site, and they love your work, they should have a way that allows them to stay in touch with you. Email does this. Social media does this too, but Facebook only shows your updates to a small percentage of people. You’ll need to buy ads to allow your fans to see important updates by “boosting” your post. Email is still king.
How to setup and email list
You can setup a WordPress or Tumblr blog (your-name.tumblr.com/rss) with a feed that connects to a Mailchimp account (google “mailchimp RSS”) and when you post new artwork you can have an email go out once or twice a week (if there have been any new posts published). Mailchimp has a free option for under a certain amount of subscribers. We also like Constant Contact. It’s more expensive but a little easier.
People should be able to signup for your email list and like your social media pages from your website.
A website at your own domain (yourname.com) would be great.
Do you want to sell your art online or do you want to go the traditional gallery route?
For websites we recommend your own installation of WordPress or Squarespace.
Preferably if you go with WordPress it’s on something called managed hosting. At Studio Issa we usually work with WordPress because it allows us the most flexibility. But Squarespace is great if you aren’t a web person and don’t have the budget to get one.
Remember, when people visit your site, they should be able to like your social media pages, and sign up for your email list.
If you want to just stick with Facebook, that’s okay, we’ve seen businesses do great with this option. It’s best to stick with the options that you will keep up to date and use.