The Droste Effect
AKA that magical formula for the kind of art that leaps off the canvas and devours artist and curator before consuming the rest of art history.
Somehow this type of thing just hypnotizes the hell out of me... the droste effect takes over my brain.
--Jay
via reflectionofme--How to create the Droste Effect in Photoshop and After Effects--Clap Your Brains Off
The Droste effect is a Dutch term for a specific type of recursive picture.
An image exhibiting the Droste effect depicts a smaller version of the image within itself in a recursive manner.
In theory, the picture in picture effect continues deeper into the picture ad infinitum, but it really only goes as far as the image resolution will allow while still being visible, but it still has the feeling of being never ending.
The advent of the digital age has taken the old Droste effect to a whole new level.
The effect is named after a particular image that appeared in various forms on the tins and boxes of Droste cocoa powder, one of the main Dutch brands.
It displays a nurse carrying a serving tray with a cup of hot chocolate and a box of Droste cocoa depicting the same image (shown on the right).
The brand’s effect, maintained for decades, became a household notion. Reportedly, poet and columnist Nico Scheepmaker introduced wider usage of the term in the late 1970’s
In the 1950’s, one of the famous graphic artists Maurits Cornelis Escher.C. Escher took the Droste effect to another level with his incredible drawings, and mapped images to a spiral.
In the series of images below you can see how Escher starts the image with a man looking at a photo and as you look further, this image will take you deeper into a never ending loop of the same image.
Another Classic on Droste effect was the CD cover for the Pink Floyd album “Ummaguna” released in 1969.
Today the creations of the Droste effect are mostly done using digital images and there are some helpful solutions to make it easy to create your own piece. Are are some amazging examples and videos:
Further Resources and Tutorials:
via webdesignerdepot
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Creative Cow After Effects Tutorial:
http://cowcast.creativecow.net/after_effects/episodes/CowAEPodcast_Droste_ipod.m4v Because you can never have too much of that kind of art that goes into your mind and gobbles it up.
